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TheSquad Blog

Creative Direction

Somebody has to decide what the season looks like before anyone can build it. These posts are about that call: setting direction, writing a brief a designer can actually use, and holding the look together once the work spreads across a team.

  1. How Your Church Culture Makes or Breaks Your Brand

    You’ve built a website that says “come as you are.” You’ve written warm captions, picked welcoming fonts, put real thought into how your church comes across online.

    6 min readBrandingCommunicationsCreative Direction
  2. Your Media Volunteers Are Running on Empty. Fall Is About to Ask for More.

    By the end of August, most church media teams are worn thin, even if nobody’s saying it out loud.

    3 min readCreative Direction
  3. Why Church Brand Consistency Matters More Than Your Best Graphic

    You put everything into that Easter series. The graphics were sharp, the stage looked great. It felt like a win.

    7 min readBrandingCommunicationsCreative Direction
  4. Celebrating what God did in 2025

    Celebrating another year serving our partners.

    1 min readCommunicationsCreative DirectionSocial Media
  5. 9 Church Media Trends Your Church Should Watch in 2026

    The 9 church media trends for 2026 that'll shape how you reach people, build trust, and stay connected through the week.

    5 min readCommunicationsCreative DirectionSocial Media
  6. How to Use Social Media to Connect With People This Christmas Season

    Whether you’re preparing for Christmas services, promoting community events, or sharing the message of Jesus in a fresh way, here are the top social media best practices to help your church connect with people this season.

    4 min readCommunicationsCreative DirectionSocial MediaChristmas
  7. 🎄 Best Practices for Your Church’s Christmas Website Landing Page

    When the holiday season rolls around, your website’s landing page can make or break your conversion. A well-designed Christmas landing page isn’t just about festive visuals. It’s about clarity, relevance, emotion, and making it dead simple for a visitor (often a busy parent, like you ) to take the ne

    6 min readCommunicationsCreative DirectionWebsitesChristmas
  8. Case Study: Sermon Series Design

    Oasis Church came to us with a challenge: design a sermon series for the Ten Commandments, but move away from the rules-only mindset. Here’s what TheSquad came up with. →

    2 min readCreative DirectionNews
  9. Case Study: Easter at Newlands

    Can design be both modern and meaningful? This Easter series puts that idea to the test.

    2 min readCreative DirectionDesign Inspiration
  10. Your Church’s New Creative Director Is Ready to Meet You

    We’re excited to introduce an addition to every Graphics and Video Membership: your very own Creative Director!

    4 min readCreative DirectionNews
  11. How to Identify and Shape Your Church's Design Style

    Having a well-developed and consistent design style is important because it creates the foundation for everything your church communicates.

    6 min readCreative DirectionDesign Inspiration

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