How to Use Social Media to Connect With People This Christmas Season
Christmas is one of the most meaningful and opportunity-rich seasons in the life of your church. People are more open to attending a service, more likely to look for connection, and more inclined to engage with inspiring content around hope, joy, and community.
And today, one of the most effective tools you have to reach them is your church’s social media.
Whether you’re preparing for Christmas services, promoting community events, or sharing the message of Jesus in a fresh way, here are the top social media best practices to help your church connect with people this season.
1. Start Sooner Than You Think
Most churches begin posting about Christmas 2–3 weeks out. But by that point, people have already filled their calendars.
Begin your Christmas social posts in early November. Share teasers, behind-the-scenes planning, sermon series previews, volunteer spotlights, and decor setups. Early visibility helps people plan ahead—and helps your church stay top-of-mind before the holiday rush kicks in.
2. Create a Consistent Look and Story
Christmas content is naturally eye-catching, but consistency is what makes your posts feel intentional.
Use the same design style, colors, fonts, and messaging across all your Christmas posts. This builds recognition, reinforces your theme or series, and helps people easily identify your church’s Christmas content as they scroll.
If you have series graphics, countdown images, or event visuals, create a cohesive set of templates for Reels, Stories, and square feed posts.
3. Post Invites People Can Easily Share
Christmas is the easiest time of the year for your people to invite their friends and family—but you need to make it simple.
Create shareable graphics such as:
“You’re invited!” Christmas service times
Christmas Eve invitation slides
Short Christmas video invites
Story-sized RSVP links
Encourage your congregation each week:
“Take a moment and share today’s post to invite someone.”
The easier you make it to share, the more your message spreads.
4. Use Video to Tell the Story Behind Christmas
Video is one of the fastest ways to connect emotionally online.
Your Christmas strategy should include:
Testimony clips about what Christmas means to people in your church
Behind-the-scenes videos of worship rehearsals or decor setup
A 30–60 second message from your pastor inviting the community
Reels/TikToks highlighting your Christmas kids program, choir, or family activities
These videos humanize your church and open the door for people who may not feel sure about visiting in person.
5. Lean Into Real Moments, Not Just polished Graphics
Of course you want your graphics looking excellent, but authenticity is what builds trust.
Share real moments from your church:
Volunteers decorating the lobby
Families serving at outreach events
Kids rehearsing their Christmas songs
Quick devotionals from your pastor
Candid moments of joy, laughter, and connection
People want to see real people—and real Christmas joy. That’s what makes them feel welcome before they ever walk through your doors.
6. Use Social Media to Build Community, Not Just Promote Services
Don’t let your Christmas feed turn into one long ad. Mix in content that sparks connection and conversation.
Try posting:
Christmas Q&A boxes (favorite traditions, cookies, songs, etc.)
Prayer prompts leading up to Christmas Eve
Scripture reflections and Advent devotions
Volunteer highlight posts
Community spotlights
These posts turn your social media into a space where people feel seen, heard, and connected.
7. Create a Clear Path From Social Media to Your Christmas Experience
Every Christmas post should guide people somewhere:
Your Christmas landing page
An RSVP link
Event signup
A “Plan Your Visit” page
A short invite video
Make your links easy to find—use Link in Bio, Stories with links, or pinned posts at the top of your profiles.
If someone says “I want to come,” your next steps should be obvious and simple.
8. Make Christmas Eve a Social Media Moment
Christmas Eve is the biggest opportunity to connect with people who are already tuned into church content.
Here’s what to plan:
A Christmas Eve “countdown to worship” Story sequence
A final invite from your pastor posted that morning
Photos and videos of volunteers welcoming people
A carousel of lobby & worship moments
A warm “Merry Christmas” message scheduled for midnight
These posts help guests feel part of something meaningful—even before they show up.
9. Post Your Follow-Up Content Quickly
People will look for photos from your Christmas services almost immediately.
Plan to share:
Photo galleries
Short recap videos
A thank-you message from your pastor
A “See You This Sunday!” post
Timely follow-up keeps momentum going and helps visitors feel like they belong.
Final Thoughts
Social media is one of the most powerful outreach tools your church has during Christmas. By planning ahead, posting with purpose, and creating content that feels warm, personal, and inviting, you can reach people who are actively searching for hope and connection this season.
Use this Christmas to not just promote events—but to build meaningful relationships that last long after the holiday is over.
