To the churches we serve, and the ones we hope to serve,
Maybe you've sent in a request during a busy month and found yourself wondering when it would come back. Or maybe you've read the word "unlimited" on a design service's website and quietly wondered what the catch was. Either way, this letter is for you.
We've made a change to how our plans work, and we want you to hear the reasons from us. It begins with "unlimited," a word we've used to describe ourselves for a long time.
Where "Unlimited" Came From
Since we started in 2017, we've described our service as "unlimited," and we've now retired the word. We chose it because it made it easy for churches to understand quickly what we offered: send us what your ministry needs, and we'll design it.
Over the years, "unlimited" has spread across church design services. We're not pointing at anyone by saying so. We simply want you to know how we came to use it, and how we've come to feel about it.
Why It No Longer Sits Right With Us
No design company is actually unlimited. Designers are people with a set number of hours in a week, and every service that calls itself unlimited has a cap, a rule, or a line in the fine print standing behind it.
Look closely and you'll find it. Here are real examples of fine print from "unlimited" church design companies:
- "We work on one to two active projects at a time"
- "One Active Design Slot"
- "Up to one project due per business day"
- "Our service is only unlimited on the [top] tier"
- "Submit as many as you need and we work through them in order"
Those details aren't wrong. They're simply what it takes to run a design team. But they do mean the word on the front page isn't the whole story.
Ours did too. Over time the caveats stacked up behind "unlimited" until we couldn't unsee them, and we had to admit that Church Media Squad was never really unlimited.
We say this with humility, because we called ourselves unlimited for years. We also say it with conviction, because somewhere along the way "unlimited" stopped being a promise and became a marketing tactic. We'd rather describe our service in a way we can fully stand behind.
Somewhere along the way, "unlimited" stopped being a promise and became a marketing tactic.
Who We Want to Be
We want to be the church design partner that tells you the truth about what we can do, because that's what lets you trust us and plan your ministry around what we've said. Churches deserve honesty from the people who serve them, and that includes honesty about limits.
You're making real decisions about your weeks and your seasons. When a service calls itself unlimited and isn't, those decisions rest on something that won't hold. A sermon series graphic that arrives after Sunday is one you can't use, and you're the one left scrambling. We'd rather you know exactly what you're getting.
It Worked Until It Didn't
For a long time, unlimited worked well for the churches we served and for our team. Then, little by little, it stopped working.
With no ceiling, the average number of requests each church sent us kept climbing, month after month, at a pace that quality couldn't match. In heavy months the queue grew crowded, and churches waited longer than they should have for work they needed.
It took a real toll on our own team, too. Our designers told us honestly that they were wearing themselves out trying to hold that pace, and we care about them too much to ask them to keep running on empty. The people who design for your church deserve a workload that lets them do their best work.
A set number changes that, because it lets us see what's coming and schedule the work properly. Each request gets the attention it deserves, and you get quality designs when you actually need them.
The people who design for your church deserve a workload that lets them do their best work.
What's Changed and When It Starts
Every plan now includes a set number of requests each month. Churches joining us today already see this on our pricing page.
For the churches already partnering with us, the change takes effect in January 2027. A new year is a natural place for a fresh start, and that timing gives every church room to plan ahead. From then on, you'll know what you're getting, and so will we.
What This Means for Your Church
- Work back on a schedule you can count on. You'll get your work back faster, on a rhythm that stays steady from one month to the next.
- More designer time for creative depth. Our designers will have more room for higher levels of creativity on key art and series concepts.
- A month you can plan around. Knowing your number lets you shape your month and your sermon series with a clear picture of what's coming.
- A steadier queue. One heavy month somewhere else won't slow down your work.
- Real attention on every request. Each request gets the care it deserves instead of being rushed.
- Design Squads who aren't stretched thin. Designers with room to breathe do better work, and you'll see it in what you receive.
- Clearer conversations about busy seasons. Because you and your rep both know the number, planning a crowded month together is straightforward.
- No fine print. You'll know exactly what your plan includes.
What Isn't Changing
- Revisions until it's right. We'll keep revising at no extra charge, and revisions don't count toward your number.
- Your whole team can submit. There's still no per-seat charge, so everyone who needs to send a request can.
- Remix templates and retitles, plus SquadAI-generated graphics. None of these count toward your number.
- Room to carry over. A small number of unused requests carry into the next month.
- One more when you need it. If you need one more in a busy month, you can add a single extra.
- Christmas and Easter. Talk with your rep ahead of time, so we can plan those weeks together.
Thank You
To the churches we serve, thank you. You've trusted us with your work week after week, and that trust is the reason we wanted to explain this change openly rather than simply update our website and move on. We don't take it lightly, and we hope this change is one more way of honoring it.
How much better (and faster) can the work get when we're finally honest about what we can do? We're about to see.
With gratitude,
Michael Tuszynski, Founder and CEO
If you'd like to see where your church fits, you can see what each plan includes. The choice of what fits your church is always yours.
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Published by Church Media Squad on November 11, 2026.