Your church has a logo, a color palette, maybe even a full brand guide. But the version of your church people actually trust isn't hanging in a style guide. It's showing up in a stretched staff meeting, or in how a volunteer gets thanked. Spencer Passwater, Director of Brand Squad at Church Media Squad, on the gap between culture and brand, and what it's costing churches.

Most church creative teams can name a Sunday they're proud of. Fewer have a body of work they'd stand behind. Bennett Tobias, COO of Church Media Squad, on why church brand consistency matters more than your best graphic.