A social account that could not keep pace with the church
Church social media fails in a predictable way. It is nobody's whole job, so it gets done on a Thursday if the week allows, and the account turns into a noticeboard nobody follows. The posts are accurate, late, and visibly made in a hurry, because they were.
Maple City Chapel came to us wanting that fixed. The church had never been short of ideas. It had been short of the hours to produce them, and the first month is where that showed.
Enough hands to post like it mattered
Consistency is the one thing a small team cannot buy with effort. Posting well every week is a production problem before it is a creative one, and production is what a squad supplies. Maple City kept its voice, and its read on what Goshen would respond to. What it stopped doing was finding the hours to cut, size, caption, and schedule.
“Within the first month, we had a reel hit over 100,000 views. Our follower count almost tripled.”
One reel past 100,000, then five years of ordinary weeks
The first month produced the headline: a reel over 100,000 views, and a follower count that almost tripled. Avery Weldy gave both figures in her interview.
What came after is harder to put on a poster. Maple City started with the Squad in July 2021 and is still with us, and in that time we have delivered more than seventeen hundred projects for them. A reel that travels is a good week. Five years of weeks is the actual case study.
- The 100,000 views and the follower figure are Avery Weldy's own, from her recorded interview.
- The 1,713 projects are a count of every job we logged for Maple City, taken from our production records on 7 August 2026.
- Membership has run unbroken from 6 July 2021 to the date this page was written, per our own billing records.
Work we have made for Maple City Chapel
Quotes are verbatim from a recorded interview with Avery Weldy. Delivery and membership figures are counted from our own production records. Nothing on this page is modelled or estimated.
