Make Your Church's Instagram Profile Shine
Make Your Church's Instagram Profile Shine
A Practical Guide to Getting It Right
Hey there! Ready to make your church’s Instagram profile work harder for your ministry? You’d be surprised how much impact a few small updates can make. Think of your profile like your church’s digital welcome mat—often the first impression someone gets of your community. Let’s walk through how to make it more inviting and effective.
Step One: Make Your Profile Easy to Find
Choose a Handle That’s Clear
Avoid using acronyms that only your team understands. Ask yourself, “If someone new were searching for our church, what would they type?” Keep your handle as close to your actual church name as possible for better visibility.
Your Profile Picture: Small Space, Big Impact
Instead of cramming your whole logo into that tiny circle, try using just the icon from your logo. Think “Nike swoosh”—no text needed. A clean, high-quality icon helps people instantly recognize your posts in their feed.
Here are a couple of examples from SQD churches:
Next: Write a Bio That Says Something
You've got 150 characters. Make them count. Start with a clear mission or vision—something like, “Helping people find hope in downtown Dallas.” Then use line breaks and emojis to share key info:
📍 Location
🕘 Service times
🔗 Link to your website or "Plan Your Visit" page
✅ We cover this in the downloadable checklist, along with examples of how to organize your bio for clarity.
Must-Have Info to Include (somewhere!)
People new to your church are looking for a few basics:
When are your services?
Where are you located?
How can I learn more?
You can add this info to your bio, pin a welcome post, or create a “New Here?” Highlight. Wherever you put it, make sure it’s easy to find.
Tell Your Story with Highlights
Speaking of highlights, Instagram Highlights act like a permanent photo album at the top of your profile. Use them to showcase the life of your church:
What it’s like coming to your church for the first time
The energy of your worship services
The joy of your community hanging out together
Those awesome moments of spiritual growth
A peek into your amazing kids’ and youth programs
Don't worry about making these perfect—authentic glimpses into your church life are what people really want to see.
Stay Fresh with Regular Maintenance
A great profile isn’t “set it and forget it.” Check in monthly to:
Update service times
Refresh Highlight covers or content
Replace any outdated event links
Review your bio and link-in-bio setup
Over time, these little check-ins will help your profile stay relevant and welcoming.
📌 Our checklist includes a monthly maintenance reminder to keep you on track.
Keep Evolving
You don’t have to get it all perfect on Day One. Start with the basics, then build as you learn what your community responds to. What matters most is that your Instagram profile reflects the real heart of your church—and makes it easier for new people to take a first step toward visiting.
📥 Grab the Free Checklist
We’ve made it easy for you to take action. Download our Instagram Profile Checklist—a practical guide to making sure your church is discoverable, welcoming, and ready for connection.
Here’s what’s inside:
Profile optimization checklist
Tips for setting up Highlights
Monthly maintenance guide
A preflight check for must-have info
