Invite Cards Are Your Church Growth Hack
The "summer slump" is coming. You know it. We know it. What if this year, instead of watching attendance drop as families pack their minivans for beach trips, your church actually grew?
Here's the opportunity most churches miss: Summer isn't a spiritual off-season—it's prime time for authentic community connections.
Your people who stay in town aren't just "the leftovers." They're your front-line missionaries with access to neighbors, coworkers, and strangers all looking for meaningful connection during the summer season.
Your secret weapon for connection is something surprisingly simple: intentional invite cards.
People are looking for connection
Let's be honest—summer brings change to your church rhythm. Kids' programs shift, some key volunteers take well-deserved breaks, and yes, attendance often fluctuates as families travel.
But there's a hidden opportunity here that many churches overlook:
The people still in town are often MORE connected to their community during summer:
Neighborhood BBQs are happening
Kids are playing outside with new friends
Community pools and parks are bustling
Local events and festivals bring people together
Families are looking for activities to fill children's time
All these touchpoints create natural opportunities for your people to build relationships and extend invitations.
Little cards can make a big impact
Here's where invite cards come in—not as a throwback to outdated church marketing tactics, but as physical reminders of the mission we're all called to.
These simple cards do three powerful things:
Remind your people to be intentionally missional during everyday interactions
Remove the awkwardness of verbal invitations
Provide all the information someone needs to take their first step
But not all invite cards are created equal! The most effective cards are those that feel personal, intriguing, and accessible.
Creating a card that doesn’t end up in the trash
The best invite cards for summer reflect your church's personality while being practical enough to actually use. Based on our experience with thousands of churches, here's what works:
1. Compelling Visual Design
Use imagery that feels fresh and inviting
Incorporate your church's color palette for brand consistency
Keep the design clean and uncluttered
Want help with the design? Our Squad is at the ready!
2. Intriguing Content
Feature your summer sermon series theme with a short teaser
Include a thought-provoking question that connects to everyday life
Add a personal touch like "I'd love for you to join me!"
3. Essential Information
Church name and logo
Service times
Physical address
Website and social media handles
QR code linking to your "Plan Your Visit" page
4. Appropriate Size
Standard business card size fits easily in wallets and purses
4x6 postcards work well for more information
Consider tear-off portions with your info for community bulletin boards
Steal these ideas
Want to create your own custom summer invite cards? Here are three messaging examples you can adapt for your church:
Example 1: Question-Based
Front: "Ever wonder if there's more to life than just getting through the week?"
Back: "Come explore life's biggest questions this summer at [Church Name]"
Example 2: Community-Centered
Front: "Find Your People This Summer"
Back: "Community doesn't have to be complicated. Come as you are."
Example 3: Simple & Direct
Front: "What if church was actually the highlight of your week?"
Back: “Sit with me this Sunday!"
Gather Inspiration
Once you know what you want your invite to say, send in a request to our designers with some inspiration to get their creative gears turning. Here are a few of our recent favorites:
How to use your invite cards
Once you've created your invite cards, here's how to maximize their impact:
1. Getting the word out
Don't just stack them on a table in your lobby! Hand them out personally to your church with ideas like:
Give cards to 5 specific people you already have relationships with
Keep 3 cards in your wallet/purse—you never know when you’ll need them!
Leave 2 cards at your table at a restaurant
2. Physical and digital connection
Make your physical cards work together with your digital presence:
Create matching social media graphics people can share
Add QR codes linking to online service times or sermon series info
Create a dedicated landing page for visitors
3. Celebrate every invite
Nothing motivates like stories of impact. Create space to share wins:
Keep track of how many times the QR code was viewed
Gather stories of invitation to share with your church
Create a special welcome for those who came through personal invitation
Remember, the goal isn't just fuller rooms—it's transformed lives. Every card handed out represents a potential relationship, and every relationship carries the possibility of eternal impact.
Need help creating custom invite cards that perfectly match your church's brand? Our Squad would love to help!
