The Easter Plan for Churches That Feel Behind
Easter is almost here. And if you're reading this, chances are you're somewhere in the thick of it—graphics half-done, decisions still floating in group text limbo, and that nagging pit in your stomach that whispers "we should be so much further along than this."
Deep breath.
Before we dive into production timelines and design tips, we need to tell you something you might not want to hear.
We say this with love, but the most beautifully designed Easter campaign in history won't save a single soul. Only God does that.
Your media creates space for people to say yes to an invitation, but the Spirit does the heart work. So yes, create excellent media. But don't carry the weight of outcomes that were never yours to carry in the first place.
Now that you have that weight off your shoulders, let's talk about what you can control: creating thoughtful media that invites people well. Even if you feel behind, you still have time to finish strong. We're walking through how to bring Easter across the finish line—and how to take steps to make sure Christmas and next Easter don't feel like this.
Lock in Your Visual Direction First
If your sermon series graphics aren't locked in yet, stop everything else and finish those first. (Yes, really. We'll wait.)
Everything else—social content, landing pages, print materials—moves faster when you're building on a solid visual foundation instead of redesigning on the fly. Block your calendar, top off your coffee, and lock in your visual direction this week.
Need ideas? Our Easter inspiration blog walks through approaches that connect with people. Sometimes seeing what's possible helps you decide faster.
Need to offload it? If we chat soon, we can take care of the design for you. The sooner we get started, the better we can serve you.
Protect Your Decision-Making Process
The endless revision cycle is probably eating more time than the actual design work.
Someone suggests a tweak. That opens the door for three more opinions. Before you know it, you're in round six of revisions, the deadline is behind you, and you're not even close to done.
Try this method: Voice, Veto, Vote.
Voice means everyone gets to share input during brainstorming. All perspectives welcome.
Veto means one or two key people (maybe a lead pastor and communications director) can cut anything that doesn't align.
Vote means the core team votes on everything else. Majority wins, and you get to move forward.
When decision-making gets muddy, your message gets muddy. A clear, simple message connects better than a perfectly polished one that tries to please everyone.
Build Your Invitation Strategy
Once your graphics are locked in, you can move to the part that gets people in the door.
We’re not talking about announcements and simply plastering your service times all over social media. We’re talking about thoughtful invitation and equipping your church to invite their people.
If the message makes someone think, "I want to be part of that", you’re on the right track.
Start with social media
Show people what Easter morning feels like at your church—the energy, the community, the joy. Answer the questions newcomers are asking: service times, childcare, what to expect, what to wear, you know the drill.
Want a good starting point? Download our Easter Social Media Guide for a plan that will take you minutes, not hours.
Then build a landing page
Someone sees your post. They're interested. They click. Your landing page needs to answer their questions and make it easy to take the next step.
Our Easter landing page guide walks through what to include and how to structure it so "maybe" turns into "I'll be there."
If you're running ads, make them count
Our Easter advertising guide covers what to say, how to set it up, and how to make sure your budget leads somewhere meaningful.
You’re not trying to trick people into showing up. You’re inviting them into something that can change the rest of their life (…oh, and eternity!). Show them what Easter looks like at your church, make it easy to say yes, and trust God to work on hearts.
Get ahead for next time
We know what it's like when Easter week arrives and the media still isn't ready. You're supposed to be shepherding people, but instead you're hiding in the office trying to finalize graphics. The media competes with the ministry, and that becomes the problem.
If Easter feels like this right now, Christmas will feel the same way. We learned this the hard way when we were on church staff, but cycles don't break themselves.
When churches partner with us year-round, Easter planning starts months in advance. By Easter week, the work is done, and you're present for your people.
Ready to stop the cycle? Schedule a call to talk about how a strategic partnership can help you get back to the people God called you to reach.
