Your team is pouring heart and prayer into Easter service preparations. The music is chosen, the message is taking shape, and your volunteers are ready to serve. But there's one piece that can make or break someone's decision to join you for Easter: your website's landing page.

Think about it—for many people, your website is their first glimpse into your church community. And just like you wouldn't want someone wandering around your parking lot trying to find the entrance on Easter morning, you don't want them getting lost on your website either. Here’s how to create an Easter landing page that removes barriers and helps people take that first step through your doors.

Tell your story

Your landing page needs to answer the big question in every visitor's mind: "What kind of church is this?" Share who you are authentically and clearly. This isn't about fancy mission statements—it's about helping someone picture themselves walking through your doors. Include:

• A warm, clear welcome message

• What your church is about and why you exist

• A brief preview of the heart behind your Easter service

Make the details unmissable

Nothing derails Easter momentum quite like confusion about the basics. Put these details front and center:

• Service times for both Good Friday and Easter Sunday

• Campus locations with easy-to-follow directions

• Create a FAQ section with answers to common questions like these:

  • "What should I wear?"

  • "Where do my kids go?"

  • "How long is the service?"

  • "What style of worship can I expect?"

  • "Where do I park?"

  • "Do I need to arrive early?"

Create a smooth path to attend

Plan Your Visit section

The star of your landing page should be your "Plan Your Visit" feature. Think of it as your virtual welcome desk to arrange everything for your guests. Include:

• A simple RSVP form (keep it short - name, email, service time, number of people)

• Clear next steps after they register

• Options to add the service to their calendar

Then, set up a welcoming follow-up sequence:

• Immediate confirmation with their selected service details

• A day-before reminder with parking tips and directions

• Morning-of welcome message with any last-minute details

• Bonus: a personalized text from your team sharing how excited you are to see them and offer to answer any questions

Make it shareable

Sometimes all someone needs is an invitation. Make it easy for your church family to extend that invitation to their friends, family, and neighbors. Include:

• Downloadable graphics sized for social media sharing

• A simple way to forward service details to friends

• Digital invite cards that can be texted or emailed

Use compelling visuals to tell your story

People connect with stories they can see themselves in. Use imagery that helps them picture being part of your Easter celebration:

• Photos from past Easter services that capture genuine moments of joy and community

• Your Easter series branding and graphics that set the tone for the celebration. Need inspiration? Here are our Squad’s favorites.

• A short welcome video from your pastor or team

Your Easter landing page isn't just about sharing service times and details—it's about removing every possible barrier to someone encountering Jesus. Every click, every piece of information, every image could be the gentle nudge someone needs to experience the life-changing message of Easter.

Want help turning clicks into lasting connection? Your church website is often someone's first impression of your church, and our Web Squad will help you make sure it's a good one.