Can design be both modern and meaningful?
Newlands church had an idea: an Easter series that felt fresh and modern, but still communicated the depth and importance of the story they were sharing.
We know your church has had similar conversations, trying to strike a balance between an Easter experience that feels approachable to first-time visitors, yet meaningful enough to convey the weight of the story. This is the tension that ministry staff live in: upholding the integrity and truth of the Bible, while inviting people into it who might be intimidated by it. Take a breather, because there’s a way to do both!
Meet Newlands Church
- Located in Katy, TX
- 30 staff members
- Squad members since 2022
The Plan
Our conversations with the team at Newlands got our gears turning, and together we nailed down a plan for visuals that would invite reflection, celebration, and a deeper understanding of what Easter represents. Our checklist for the visuals:
- Engage churchgoers and nonchurchgoers
- Make Easter feel accessible
- Feel timeless, but still modern
- Invite deeper connection
The Method
Clean lines: Lean into deco-inspired design and use symmetry to create a timeless yet modern aesthetic that nods to the historical depth of the Easter story.
Approachable colors: A joyful, yet approachable color combination that adds a fresh feel to the elegance of the clean lines.
Symbolic imagery: Incorporate iconography that is subtle yet significant to add imagery that shares a glimpse into the Easter story.
The Results
We know you’re dying to know what they thought of the final product. Truthfully, we can’t stop blushing about what they had to say.
"What can't Ivy do? Nothing. Two fantastic, perfect concepts right outta the gate. This is going to be our best Easter ever because we'll have the most perfect, amazing graphics that will bring everyone and their momma to Newlands Church. Ivy, you're doing Kingdom work. Thank you, friend!"
We’re celebrating with Newlands because…
- They walked away with a cohesive Easter look for every sign, screen, and space to expand their impact and engage the people God has called them to reach.
- Their staff has the satisfaction of an Easter project that they can be proud of, without the burnout and stress that they would have had handling it alone.
- Their Easter graphics are unique to their church culture and align with their vision and mission.
The next Easter success story could be yours
But how do you get compelling media that engages your people without burning out your staff? With TheSquad, you have a full team of design and media experts for less than the cost of a part-time staff member. With graphics built custom to your church, we free you up to focus on what matters most: your people.
Ready to get the help you need? Our 14-day FREE trial allows your church to try TheSquad without putting any money down, because we want to serve your church before earning anything in return.
Want this off your plate next week?
A real Squad of church creatives handles your graphics, video, social, branding, and website. Twenty minutes on a call is usually enough to tell whether it fits.
Published by Church Media Squad on February 17, 2025.