2025 Design Inspiration and Trends
Media trends come and go, but they can be powerful tools when used strategically to share your church's message. Here are the key trends shaping church media in 2025.
Short-Form Video Takes Center Stage (Or should we say screen?)
Before we jump into the design trend predictions, our Social Media Squad wanted to share their thoughts on something they’re loving seeing right now on socials.
The rise of episodic content on platforms like Instagram Reels, YouTube Shorts, and TikTok has created new opportunities for churches.
TV series-style content is most likely gaining traction as people seek deeper, more meaningful stories amid the sea of quick-cut, rapid-fire content. While short videos still have their place, we're seeing audiences drawn to episodic content that builds week after week. This format lets churches develop richer narratives - whether it's following a family's journey of faith, exploring complex biblical topics, or documenting the lead up and completion of a community service project.
It taps into people's natural desire for storytelling and gives them a reason to keep coming back. Plus, longer-form series help build genuine connections as viewers invest in the stories and characters over time, creating a stronger emotional impact than standalone clips can achieve.
Let’s start seeing churches create mini-series that follow:
The planning and lead up to big church events
Behind-the-scenes stories of life change (Think testimonial videos, but multi-part reels for one individual)
Weekly devotional series that build on each other
Staff spotlights that help people connect with your team
Multi-part teachings that break down complex topics
1. The Return and Rise of Artful Complexity
This one takes us back to our CD collections! The 80's album artwork started something special—and churches are making it fresh again.
Collage-style designs with torn paper elements
Layered textures and typography
Hand-drawn elements mixed with photos
Purposefully "messy" compositions that feel authentic
2. Intentional Simplicity
Single powerful images paired with bold typography
Plenty of white space
Strong, readable fonts
Clear hierarchy that puts the message first
3. Athletic Minimalism
4. Compelling Imagery
5. Illustrations and Halftone Textures
Thinking Through Trends
Don’t forget to ask these questions before jumping on any trend:
Does this help us reach the people we're called to serve
Will this trend enhance or distract from our message?
Do we have the resources to do this well?
Does this align with our church's voice and values?
Your mission should drive your media choices, not the other way around.
For example:
— If your church primarily serves families and older adults, minimal modern designs might be more effective than edgy trends
— If you're reaching young professionals, short-form video might be crucial
— If your community values authenticity, behind-the-scenes content might resonate more than polished productions
The goal isn't to chase every trend, but to thoughtfully select and adapt the ones that help you connect with your people more effectively. Start with your mission, then choose the trends that help you share that message clearly.
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