Legacy Reimagined
Woodland Park’s Rebrand Story
HOW WE HELPED
Branding
Web Design
CHURCH NAME
Woodland Park Baptist Church
LOCATION
Chattanooga, TN
WEBSITE PLAN TYPE
Custom
WEBSITE
About Woodland Park
Woodland Park is a place to find belonging and value in an authentic community and be transformed as you are equipped to live surrendered to Jesus.
Primary Goal
Create a branding and website that attracts new visitors, cultivates connection, and provides clear, actionable steps for engagement through modern, accessible design.
When We First Met
Woodland Park was on a mission to rebrand and launch their new identity. They faced a significant challenge: no dedicated staff member to managing their site, and visuals that no longer represented their community. Building from the ground up, we honed in on Woodland Park's messaging, brand positioning, and other essential pillars to support their church goals for the future.
BRAND STRATEGY
Crafting the Vision
We designed a visual identity for Woodland Park that celebrates legacy, spans generations, and is deeply rooted in Christ. By incorporating earthy elements, a warm color palette, and symbolic root graphics, we created an authentic and familial online presence.
APPROVED STYLESCAPE:
KIDS AND STUDENTS STYLESCAPE:
WEBSITE REDESIGN
Bringing the Brand to Life
With branding complete, Woodland Park's new website was designed to be user-friendly, effortlessly guide visitors, and make it easy to find service times, connect with ministries, and join the Woodland Park family.
STYLE TILE VERSION 1:
STYLE TILE VERSION 2:
PREVIOUS WEBSITE:
WEBSITE REDESIGN
The Transformation
What began as an outdated website evolved into a dynamic site that represents the core heart of Woodland Park Baptist Church.
Feedback
“The Web Squad’s dedication to understanding our mission and vision was profound. This collaboration resulted in a website that not only exceeded our expectations but also beautifully reflected our identity. They absolutely knocked it out of the park! Let The Web Squad elevate your church’s online platform, showcasing the true spirit and values of your community. Check out their exceptional service and watch your vision come to life in no time!”
Stephen Hinkle, Woodland Park Baptist Church
Why It Matters
Legacy is built on strong foundations. By visually representing core values in your online presence, history is honored and the mission strengthened, inspiring everyone who visits your website.
Ready to Transform Your Church’s Brand and Website?
Let The Squad craft a strategy-driven brand and website for you. Get a custom solution that truly reflects your mission and values. Contact us today!