Impact vs. Effort Matrix

Stop spending time on work that doesn’t move the mission.

The Impact vs. Effort Matrix helps church communications teams figure out where their energy belongs, so more of it goes toward the work that changes lives for eternity.

You’re finding a way to get your media tasks done…

But if most weeks you end up wondering if the 40+ hours you spent at work really did much to guide someone to a relationship with Jesus, this is for you.

The Impact vs. Effort matrix:

  • Takes 10 minutes to walk through, but saves hours later in the week

  • Is customized to your church’s media tasks and team bandwidth

  • Gives you action steps based on your team’s size and structure

  • Is a practical tool for church media teams

Here’s what will change

  • You walk into planning conversations with a shared picture of what's worth your team's time.

  • Your creative hours go toward what moves the mission forward — and the people your church exists for feel the difference.

  • You have a clear plan for the tasks that have been borrowing your bandwidth without delivering much.

Get it straight to your inbox

Your first step towards aligning your team’s time to tasks that move your mission forward.

We’ve been there too

Built by church staff who understand the weight of the work

We’ve been on church staff, and we understand the weight of the work and the eternal impact you’re making. We’ve partnered with thousands of churches to make media better and help them focus on people over content.

How we’ve helped churches like yours

“We don’t have to question if the posts shared have our tone and values...”

— Drew from The Hills Church