Long before the stockings are stuffed and the snow is falling, your church has to decide what visuals will help communicate the message of Christmas to the people you’re called to reach. The options are endless, so we narrowed it down for you (we promise this will save you hours of scrolling Pinterest 😉).

Whether you’re planning an in-depth sermon series, a Christmas Eve service, or a children’s program, there’s something for you!

1. Alternative

Thinking outside the box for your Christmas events or sermon series or this year? The alternative style was made for you. This type of design makes your message feel modern and approachable—seeker-sensitive churches and younger churches will love these.

Here are some keywords and ideas you could use to let your designer know this is the direction you’d like to take:

• Alternative

• Abstract

• Bold

• Grungey

• Maximalist

• Collage

• Realism

• Arcade

Download our Christmas Media Checklist

Whether you're handling it all in-house or partnering with TheSquad for support, this 1-pager gives you a clear roadmap for your Christmas media journey.

2. Golden

Nothing says sophisticated like a golden Christmas sermon series theme. This look combines rich metallic tones with elegant typography to create a timeless, upscale look.

Want to take this route for your church? Here are some keywords to share with your designer:

• Classic

• Goldleaf style text

• Metallic textures

• Dark & jewel-toned backgrounds

• Serif typography

• Timeless

3. Illustrations

If you really want to give your Christmas events some personality, try bringing illustrations into the mix. This approach uses playful elements to create a unique and engaging visual narrative.

Want to have some fun with your Christmas theme? Use these keywords to explain this idea to your designer:

• Illustrative

• Iconography

• Playful color palettes

• Doodle-style elements

• Festive patterns and textures

4. Using real images/photographs

Maybe photos do speak 1000 words. By using imagery to communicate the story of Christmas, your church can visualize it and understand the deeper meaning. With graphics this realistic, your church will feel like they’re really in Bethlehem!

Want to run with this idea? Here are some keywords to get the gears turning for your designer:

• Photo-driven

• Editorial

• Winter scenes

• Realistic textures and details

• Lifestyle holiday photography

• Cinematic imagery

5. Kid’s Christmas Graphics

There’s no better way to experience the joy of Christmas than through the eyes of a child. Capture the true reason for the season with vibrant visuals and bold colors that appeal to young hearts and the young at heart alike.

This idea spark your imagination? Try these keywords to share with your designer:

• Bright, primary colors

• Cartoon-style illustrations

• Playful typography

• Whimsical patterns

• Fun, festive animations