Creating a Social Media Content Calendar for Your Church
Creating a content calendar is a game changer for your church’s social media team!
It helps you stay organized, save time, and create a cohesive message that reinforces your mission and values. Use this template to plan and schedule your social media content effectively.
Step 1
How often will we post?
Decide how often you want to post on each platform (e.g., Facebook, Instagram, YouTube Shorts).
Consider your team's capacity and your audience's engagement levels.
Example: Facebook (3 times/week), Instagram (daily), YouTube (1-2/week)
Step 2
What are our church’s key dates and major events?
Identify important dates, events, and themes relevant to your church.
Include holidays, special services, church-wide initiatives, and community events.
Example: Easter (April), Vacation Bible School (July), Small Group Launch (September)
Step 3
What other content ideas do we have?
Take the content ideas you've generated and assign them to specific dates on your calendar.
Include a mix of content types (like devotionals, behind-the-scenes photos, event promotions).
Leave room for flexibility and spontaneity to address current events or trending topics.
Example Calendar
You can post more than this example calendar shows, but remember, if it’s not enjoyable, it’s not sustainable.
Many churches need to hear this in consideration of managing their social accounts. If you’re trying to do too much or if it’s not enjoyable to create and write your posts, it most likely won’t last long.
Post on socials, but stay within your capacity!
Tips for Success:
Collaborate with your team to generate content ideas and delegate tasks.
Repurpose content across platforms to save time and maximize reach.
Use a social media scheduling tool to automate posting and stay consistent.
Review and adjust your calendar regularly based on performance and feedback.